What is puffing in real estate?

Puffing in real estate refers to the practice of exaggerating property attributes in a way that is not considered deceptive or fraudulent, but rather a matter of opinion. This can include statements like describing a home as “the most beautiful in the neighborhood” or claiming that a property's views are “breathtaking.” Such statements are subjective and typically reflect the seller's enthusiasm rather than objective truths.

In the context of real estate transactions, puffing is often tolerated as long as it does not cross into false advertising or misrepresentation, which could have legal implications. The practice relies on the understanding that buyers will use their own judgment alongside sellers' statements, essentially interpreting them as salesmanship rather than factual claims. This distinction helps to protect both the buyer and the seller in a transaction.

The other choices involve aspects of honest representation and professionalism in real estate that do not align with the concept of puffing. Accurately presenting property details constitutes a fundamental duty of realtors and is essential for an ethical practice. Withholding client information can lead to a breach of trust and is against real estate ethics. Providing false information, unlike puffing, can result in legal consequences and significant buyer or seller dissatisfaction.