What is typically a sign of "puffing" in real estate advertising?

Puffing in real estate advertising refers to the practice of exaggerating or overstating the features and benefits of a property to make it more appealing to potential buyers. When a seller or agent engages in puffing, they might use hyperbolic language to make a property sound more desirable than it truly is, such as describing an average-sized home as "spacious" or claiming it has "breathtaking views" when the views are actually limited.

This practice is generally regarded as unethical because it can mislead consumers and create unrealistic expectations. The focus on exaggeration rather than providing a truthful or accurate representation of the property is the hallmark of puffing. In contrast, using accurate descriptions, providing genuine testimonials, or focusing on significant selling points involves presenting truthful, verifiable information, which fosters trust and transparency in real estate transactions.